Zehren and Associates was engaged by Ron Allred, President of Telski, to describe the Architectural Theme and prepare the Design Regulations for the new Telluride Mountain Village. The Architectural Theme established a design style which recognizes influences from the historic mining town of Telluride as well as the heritage of European alpine resorts.

In response to master planning and marketing needs, Zehren and Associates also prepared a three-dimensional model of the entire Mountain Village and surrounding ski terrain... indicating buildings, pedestrian areas, roadways, parking, topography, vegetation, and recreational facilities.

As a follow-up to the Architectural Theme and Master Plan work, Zehren and Associates designed a number of architecture projects in Telluride... including Etta Place in the historic town and Kayenta in the Mountain Village, both of which provide high-quality resort accommodations.